Transcending Sport

Megan Harrod; Alpine Press Officer

Megan Harrod, Alpine Press Officer
Megan Harrod/USSA

Being a press officer for skiing superstars means delivering the right message at the right time and Megan Harrod is at the top of her game as the White Circus heads into an Olympic year

Transcending Sport is presented by Chris Stafford

Megan Harrod is heading into her fourth season as the Alpine Press Officer for US Ski & Snowboard. A former ski coach with a background in marketing she has become a popular figure on the White Circus. She brings her passion for the sport and creativity in delivering the message to the media and fans in a form that meets the needs of today’s diverse audiences. Dynamic and versatile, today’s press officer needs to stay on top of social media trends while knowing when the long format is more appropriate than the short format. Megan shares an insight into what it’s like to represent elite athletes in the heat of competition, it’s a skill that is based on trust and respect and why Megan is at the top of her game.

“Lindsey [Vonn] is one of the best and most savvy marketers I’ve ever met. Not only is she one of the fiercest and most competitive and most inspiring female athletes but she’s figured it out….speaking from the U.S. Ski Team we have the arguably most marketable athlete in the sport, and there’s no argument about it, she is, Lindsey is and we can utilize that.”  – Megan Harrod

Podcast length 43′ 48″

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Photo: USSA

 

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