Claire Deacon has found a way to promote awareness for recycling plastic by turning it into active wear
Transcending Sport is hosted by Chris Stafford
Podcast length: 19:37
Claire Deacon is the founder of the Olas leggings and the company that produces them. Claire is a graphic designer whose philosophy is about using fabrics that help the environment. She spent 10 years in the industry designing shoes, bags and surf clothing, which gave her the knowledge and skills to develop her own brand at Olas Ocean Tribe which is inspired by the ocean and nature. Growing up in Devon in the south of England and subsequently visiting beaches in Thailand and Sri Lanka she became acutely aware of plastic pollution. The statistics caused by plastic pollution are staggering. She said: “I felt passionate about creating awareness around the importance of recycling plastic and I wanted to turn the threat in threads. I wanted to add momentum to the consumer mindset of reducing, reusing and recycling.” And so Olas, which is Spanish for waves, was created. The Olas recycled plastic leggings show it is possible to create slow fashion that stands the test of time, is kind to the environment in the process and saves the oceans from plastic pollution. The Olas leggings can be worn for most activities too making them popular eco friendly attire for active women.
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