WiSP Sports tells the stories of sportswomen with integrity and respect while promoting gender equality, diversity, fairness and access. We celebrate women’s achievements both in and out of competition through articles, video, blogs and podcasts. As thought leaders we are shifting the narrative from a mainstream perspective of women in sport by enabling women to tell their own stories without bias.
The core values of WiSP Sports are based on the following principles to:
- Honor women’s stories and the right to play
- Maintain women’s dignity
- Protect women’s integrity in sport and society
- Strive to achieve gender equality and fairness in all sporting endeavors
- Empower women of all generations
- Celebrate the achievements of women athletes in all sports
Based on these principles WiSP operates as a vehicle of change in awareness, attitude and culture in sport and society.
WiSP is run by women who have been successful both in sport and in business, and as such, has a unique perspective and compassion for how women in sport are discussed and promoted. The WiSP dialogue is inclusive of all women regardless of race, religion, culture, sexual orientation or ability. Women’s stories are respected and valued as part of the wider conversation and impact that women are having in sport and society.WiSP provides a platform for elite athletes to increase their visibility as role models, helping women everywhere experience the power that comes through participation in sport and healthy living. In collaboration with the community of women athletes, WiSP provides a comprehensive network that extends global coverage of all women’s sports. WiSP will broadcast and celebrate the achievements of women athletes as they continue to push the boundaries of their sports. WiSP is driving the women’s sports movement.
Chris Stafford (USA)
Chris is the President & CEO of WiSP Sports Inc. which was formed in 2015. Chris is a veteran sport’s broadcaster and journalist with more than forty years experience covering international sports and has reported at Olympic Games, World and European Championships and World Cups. Having established her career in print and photography she switched to broadcast and was Vice President of Production at HorseTV in Los Angeles. Chris’ previous career was in equestrian sport as a rider and trainer which took her around the world working with high performance riders and coaches. Chris graduated from the University of Westminster with a Masters in Journalism majoring in broadcast. She also graduated from the London School of Public Relations. In 2006, Chris produced daily TV coverage of the World Equestrian Games, and in 2010 hosted daily WebTV coverage of the Alltech FEI World Equestrian Games. Chris hosted a 5-hour live broadcast from downtown Lexington, KY to mark the 100-day countdown to the Alltech FEI World Equestrian Games in 2009, which was broadcast worldwide. She has provided voice-overs for video and TV and narrated a number of audio books. Chris has been published extensively in several languages, is the author of three books and edited several other sporting titles. Chris was also a sport’s and travel photographer for numerous magazines and books and has held exhibitions in the USA. In 2009, Chris began producing and hosting radio podcasts and established her own network in 2011. She also produces and hosts the official podcast for the U.S. Eventing Association.