Continuing the series of interviews highlighting the Big Ten Network we learn about the various fields of sports marketing; from broadcast to teams to leagues with Allison Butler
The FAB Podcast, hosted by Kristin Ray, is a co-production of WiSP Sports and Females in Athletic Business (FAB)
Podcast length: 29′ 51″
On this episode we chat with Allison Butler of the Big Ten Network. She enlightens us about the differences between working in marketing for a broadcast TV Network, professional teams, and professional leagues, like the NBA. She talks about the pros and cons of the differing communication styles and work environments and how they might fit different personalities. This is a must listen for anyone trying to decide which environment in sports will work best for them.
Allison on Linkedin
The Big Ten Network on Twitter
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