The FAB Podcast

Choosing your Field of Sports Marketing

US Women's Soccer Team
US Women's Soccer Team

Continuing the series of interviews highlighting the Big Ten Network we learn about the various fields of sports marketing; from broadcast to teams to leagues with Allison Butler

The FAB Podcast, hosted by Kristin Ray, is a co-production of WiSP Sports and Females in Athletic Business (FAB)

Podcast length: 29′ 51″

Allison Butler, marketing, broadcast, careers, big ten network

Allison Butler

On this episode we chat with Allison Butler of the Big Ten Network.  She enlightens us about the differences between working in marketing for a broadcast TV Network, professional teams, and professional leagues, like the NBA.  She talks about the pros and cons of the differing communication styles and work environments and how they might fit different personalities. This is a must listen for anyone trying to decide which environment in sports will work best for them.



Allison on Linkedin

The Big Ten Network on Twitter

LISTEN to MORE episodes of The FAB Podcast HERE

Visit FAB at for more information and follow them on social media @FABsportsorg









Photo: US Women’s Soccer Team
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