Transcending Sport

She’s4Sports Gives Women a Voice

Ainka Jess, She's 4 Sports
Ainka Jess

Ainka Jess is the founder of She’s4Sports which organizes events to give women a voice in the conversations and encourages participation in sport

Transcending Sport is hosted by Chris Stafford

Podcast length: 20′ 04″

She’s4Sports is a Toronto-based digital and events platform that brings women together to have a larger voice in sports through digital content and engaging events. The network represents a community of almost 3000 and growing, passionate women and men who want to amplify and celebrate the contributions of women in sports.  For the founder Ainka Jess this has truly been a passion project that formed out of a conversation with friends that revealed they did not feel comfortable talking about sport whether at home or at work. Ainka also heard comments about the lack of diversity in sport not just in the media but also beyond the mainstream sports. She took it upon herself to bring about a shift in perspectives by opening up the conversations for women across all sectors of sport and as we will hear the organization is growing in its events and participation.

Follow She’s4Sports: ​Twitter​ | ​Instagram |​ ​Youtube​ | ​Facebook​

Catch up with other episodes of Transcending Sport here








Photo: Ainka Jess


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WiSP Sports Mission Statement 

The core values of WiSP Sports are based on the following principles to:

  • Honor women’s stories and the right to play
  • Maintain women’s dignity 
  • Protect women’s integrity in sport and society
  • Strive to achieve gender equality and fairness in all sporting endeavors
  • Empower women of all generations
  • Celebrate the achievements of women athletes in all sports

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